The Bar Method’s Next Chapter
September 22, 2017
You may have noticed something different today. Today we are redefining our future.
When we think of The Bar Method, two words come to mind: strength and grace. It is the juxtaposition between these two qualities that defines who we are. We are strong and powerful, and at the same time poised and graceful. These words perfectly summarize the essence of our brand and our community of clients, teachers and owners. They speak to both the graceful outer strength of the long, lean sculpted muscles and the graceful inner strength of someone who is centered, composed and empowered.
We believe all women possess the drive to never give up. That women are fearless — constantly pushing boundaries and defying expectations. Working for progress, not perfection. Our workout is intense and challenging and as a result; it transforms your body to give you toned, sculpted muscles and makes you strong like never before. At the same time you are left with a feeling of elegance and poise that makes you feel beautiful on the inside and out.
Today we reveal the true colors of our brand while reinforcing our authentic DNA and heritage as one of the pioneers in barre fitness. The core of who we are is rooted in our relentless focus on the quality and consistency of The Bar Method technique and delivering a workout that is safe and effective for anyone and every unique body. Our mission extends beyond the ballet barre, inspiring women (and men) to become the best versions of themselves.
Today we share our new website with you that brings to life our new brand and improved functionality, including a 14-day free trial for Bar Online. We’ll continue to roll out the new look and feel across local studios and more in the coming months.
Here’s to the next chapter and celebrating the true meaning of graceful strength.