Our team of studio owners includes people from all walks of life with diverse professional backgrounds and education. From lawyers to nurses and stay-at-home moms to teachers, no matter where each owner has come from, they all have two things in common: their entrepreneurial spirit and unwavering passion for The Bar Method. As it stands, each Bar Method studio is independently owned and operated by women who put their passion into play. Our owners are a united community of colleagues and close friends who rally around one another to provide ongoing support.

The Bar Method franchise is owned by Self-Esteem Brands, the parent company of other distinguishable wellness brands like Anytime Fitness and Waxing the City. With extensive experience operating one of the fastest-growing wellness franchises in the world (and the only franchise to have a presence on all seven continents!), you can feel confident that will you will receive ongoing support to ensure success from Day 1. Operating from a franchisee-first mentality, we will guide you through the build-out process, including site selection, lease negotiation, construction, interior design, marketing, and public relations. Both owners and instructors receive thorough, hands-on training to help them develop and hone their teaching skills. After the studio opens, we conduct regular conference calls, distribute frequent teaching notes, offer marketing support, and provide continuous coaching from dedicated business consultants. All of our owners are invited to attend the annual Bar Method conference where owners come together with the team to share, network, support, and inspire one another.

The Bar Method studios are warm, inviting, and designed to provide a meditative haven away from the hustle and bustle. Studios typically include a welcoming reception area with retail displays, a lounge area for students and staff to mingle before and after class, one or two spacious classrooms that have lush carpeting to ensure exercises are safe and effective, and lockers and changing rooms that are often stocked with complimentary towels, beauty products, and other high-end amenities. Some studios include showers and a separate playroom for childcare. Studio size ranges from 2,000 to 4,000 square feet and is typically located in high-traffic areas in both urban cities and suburban neighborhoods.

The costs associated with opening a Bar Method studio ranges as requirements vary from location to location. The initial investment includes the franchise fee, training expenses, equipment and inventory, construction fees, marketing costs, and more. The total initial investment of a new franchisee is typically between $226,616 and $482,736 and includes an initial franchise fee of $42,500.* Our preferred financing partner ApplePie Capital works closely with our potential owners to help source and fund the opening of new studios through SBA loans and other lending sources.